Typecast Me: The Rules of Brands

If you skateboard, you are allowed to wear Etnies. But if you do not skateboard, stay away from Etnies. Because if you wear Etnies people will think you skateboard, and if you do not skateboard then you are lying to the public. Along the same line.. Only surfers and people from Australia should wear Billabong. Only olympic swimmers can wear Speedo. Adidas is only for soccer players and only football players can wear UnderArmour. Lacoste is only for tennis players and Timberland boots are only for mountain men and construction workers, and camoflage is only to be worn in the forest and in war.

I hope by now you realize I’m joking.