He likes to think and drink pink ink

November 20, 2010 § Leave a comment

So there’s this kiddie show called “Charlie and Lola.” It’s about these two little 2D cartoon British kids who go around doing ordinary daily things like eating and schoolwork and recycling newspapers to save the earth. For some reason, little kids love it. The show, while mundane, has a unique charm, and I have at times been drawn in if not by the cute characters than by the effect of a well-turned British phrase on a case of sheer boredom. (“I feel absolutely completely dreadful, Chawlie!”)

While I was watching one day, Charlie and Lola were enjoying their afternoon snack: biscuits (that’s the British word for cookie) and milk. PINK milk. Pink milk is their favorite.

Why do little kids love turning food wrong colors? For some reason, it’s fun for them. Breakfast cereal, candy, juice, jelly, you name it — people marketing to younguns make sure its sopping with Red #40 and Blue #5.  If you don’t believe me, check the grocery store. And then when people graduate from childhood and get their I-Am-Now-Officially-A-Boring-Adult diploma they suddenly think wrongly-colored food disgusting. Instead of Fruit Loops they eat Raisin Bran without the raisins and and the Frosted Flakes without the frosting and Lucky Charms without the lucky or the charms.

I dare you to re-release your inner child and put food coloring in everything you eat and drink for an entire day, and enjoy it. Pink milk. Absolutely and completely charming, Chawlie.

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