Is it in you?

November 18, 2010 § Leave a comment

Gatorade’s newest marketing campaign involves different stages of juice designed for different stages of performance. It is designed for athletes who supposedly need different types of chemicals before, during, and after their sporting event or competition or workout. Granted, this is true to an extent, but I doubt Gatorade has the capacity to fully meet these needs. Has anyone done a scientific study on this? I’m curious if Gatorade 1, 2, and 3 are really far superior than a bottle of sugar+salt+water. Just a thought.

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